Thanks Gabrielle, if it's on the internet it must be correct !
The line "Who is James Boag ?" has been used in the brewery's advertising over the last few years. You might be able to see it in the top left corner of the discarded coaster.
James Boag II (1854-1919) was the son of James Boag I, and co-proprietor of J. Boag & Sons, owner of the Boag's Brewery in Launceston, Tasmania, Australia.
Educated in Launceston, James Boag II was an energetic entrepreneur. Courtesy Wilkpedia!